Characters design and development for campaign “Sencillo Entre Todos”, alongside with Folch Studio for Ayuntamiento de Madrid. Based in garbage and recyclable objects, the illustrations aim to raise awareness about not littering.

These characters were animated and the posters were launched through different OPPIS around the city of Madrid...

... and you could also find them as stickers in bins and containers.

campaign and concept by Folch Studio together with Nadie
illustrations by Sergio Dosal 
videos by Mario Rey
animation by Folch Studio